Cameo for Business Pioneer Arthur Leopold Named President

After a year of record growth, Cameo forecasts Cameo for Business to be our next $100M business

Up and to the Right

Since its launch in 2020, Cameo for Business has seen 500% growth in bookings, establishing itself as a legitimate, all-inclusive marketing and events destination for companies of all sizes and industries. The team has also grown significantly to meet the demand — expanding from a team of 4 to over 40 in 2021. Over the last year, Cameo for Business worked with more than 12,000 unique customers, across industries including consumer packaged goods, auto, technology & telecom, entertainment & media, and healthcare/pharma.

  • INFINITI QX60: INFINITI introduced a new Reservation Program for its all-new 2022 QX60 luxury SUV by providing consumers with an enhanced shopping experience via Cameo. Infiniti enabled consumers to have their specific questions on the QX60 answered through personalized Cameo videos from celebrities including Clinton Kelly, Gabby Douglas, Misha Collins, Erin Andrews, and Dule Hill, delivering personal connections and content at-scale.
  • #LinkedInOutOfOffice: LinkedIn partnered with us to create custom OOO video messages to encourage people to take time off during the holidays. While the campaign sold out 500 Cameos in 90 minutes, LinkedIn added more OOO carols to meet the demands of folks wanting to get creative with their OOO messages. This marked LinkedIn’s second campaign with C4B following their LiftUp Music Festival, an employee talent show and fundraiser for WHO COVID fund.
  • AI-Powered Animated Characters: We unlocked a new vertical of talent on Cameo and revved up our engineering engines to welcome two AI-powered animated characters for the first time ever via Cameo for Business. Thousands of fans have connected with the Boss Baby, and everyone’s favorite locomotive, Thomas the Tank Engine.

Cameo 2.0 & What’s Next

As we look to the future, Cameo isn’t a one-size-fits-all solution — we want to give talent a host of different options to engage with fans and brands. Cameo now offers many ways for talent to interact with fans, and we’ll be reimagining the platform from one core product to a “toolkit” for talent.

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Cameo

Cameo connects fans directly with their favorite pop culture icons via personalized video messages, live calls + direct messages.