Cameo Cares: The Gift That Keeps on Giving (Back)

In our recent talent survey, 81% of talent intend to donate a portion of their 2022 earnings to nonprofits

Since our founding in 2017, Cameo has served as both a point of connection and a means to raise funds and awareness for worthy global causes:

(Re)Introducing Cameo Cares

Just in time for this year’s Giving Tuesday, we’re excited to launch Cameo Cares: our revamped charitable program and feature set, which includes a brand new talent Donation Tool made possible through our partnership with Pledge. The Cameo Cares donation tool and Pledge partnership will simplify fundraising, elevate important global causes, and help talent engage in both short- and long-term charity campaigns — all in an effort to make Cameo the most fun and efficient celebrity fundraising platform in the world.

Cameo’s New Donation Tool

Over the last several months, we analyzed the existing fundraising processes on Cameo. While extremely easy to set up fundraising campaigns on the frontend, we learned that the backend was somewhat onerous for talent and nonprofits. We’ve seen talent raise thousands of dollars with just seconds of their time — and now, with our new donation tool, fundraising on Cameo is easier than ever.

  • Display which nonprofit or charity they are fundraising for on their profile page
  • Opt into Cameo Cares fundraising campaigns throughout the year
  • Donate to a nonprofit of their choice on a recurring basis
  • Choose a percentage of their Cameo earnings that they want to donate
  • Receive a tax receipt after they’ve donated

Cameo 🤝 Pledge

To help fuel the donation tool and enable more seamless fundraising, we’ve partnered with Pledge, the industry’s leading donation platform. Pledge has built one of the largest databases of nonprofits and charitable organizations in the world — including more than 2 million verified organizations in over 100 countries, and every nonprofit in the United States in IRS good standing. This partnership will also give both talent and fans peace of mind that proceeds will go directly to the organization.

Mark Your Calendars for Giving Tuesday, November 30th

We continue to see huge demand from the talent on Cameo to fundraise for the causes they care about; in fact, 82% of the talent who participated in our recent survey intend to fundraise for Giving Tuesday, specifically. Additionally, we’ve found that the top 5 causes talent are most passionate about supporting include animal protection, children and family, mental health, diseases and disorders, and the environment. Based on talent demand, we’re excited to kick the fundraising off with a platform-wide campaign for Giving Tuesday, where talent can opt in to donate to the causes most important to them.

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