TikTok Partners with Cameo to Unlock New Monetization Opportunities for Creators

The new integration will connect fans and creators for personalized Cameo experiences directly within TikTok

TikTok and Cameo today announced a new partnership that will transform how creators connect with fans and monetize on TikTok. Within the TikTok app, creators in the U.S. can now offer personalized Cameo videos directly to fans while also benefiting from a seamless path to join Cameo’s marketplace and start earning more revenue.

TikTok creators are among the fastest-growing talent segments on Cameo, using the site to transform fan engagement into meaningful revenue streams. With this partnership, TikTok is streamlining the process for fans requesting Cameo videos — creators can sign up for Cameo within the TikTok app and offer personalized videos directly to their audience. For TikTok creators who are already on Cameo, this is a new way for their followers to request videos, directly through content they are already engaging with.

“Empowering creators with tools to build deeper relationships with their community in an authentic way is at the core of what we do at TikTok,” said Franklin Ramirez, TikTok’s Director of Global Product Partnerships. “The new Cameo integration brings highly personalized experiences directly into TikTok, giving creators another way to connect one-on-one with their communities and monetize their content.”

This collaboration streamlines creator onboarding while empowering them to add customized call-to-action buttons to their TikTok content, enabling followers to request personalized Cameo videos without leaving the app. TikTok users can also search for “Cameo” in the app to access the full library of available creators.

“Creators are at the heart of everything we do at Cameo, and TikTok creators have become an essential part of our community,” said Steven Galanis, CEO of Cameo. “Cameo videos regularly go viral on TikTok, showing the power of authentic fan connections and the appetite for personalized content. TikTok talent delivered its strongest year yet on Cameo in 2025, and by integrating directly into TikTok and making onboarding even easier, we are giving creators a simpler way to grow their business, deepen audience engagement, and unlock new revenue opportunities.”

Together, TikTok and Cameo are making personalized and authentic fan experiences possible by offering easy and rewarding ways for creators to connect with their fans everywhere.

ABOUT CAMEO

Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. Cameo has delivered over 8 million unforgettable moments, from birthday wishes and good-luck messages to fantasy football draft picks, marriage proposals, and one-on-one fan interactions to fans across the globe. For more information, visit cameo.com.

ABOUT TIKTOK

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.