Fueling the Future of the Connection Economy

In the future, talent will have a personal relationship with all of their fans.

Coming off a landmark 2020, we’re excited to announce Cameo’s $100M Series C funding to help fuel the future of the Connection Economy. The investment brings our total funding to more than $165M, at a valuation of just over $1B.

Tony Hawk becomes a Cameo Investor

Improving the Core Cameo Experience

Since our launch four years ago, Cameo’s bread and butter has been the personalized video message. In fact, we’ve now helped create more than two million magical moments between talent and their biggest fans, with about 80% of Cameos booked as gifts for others (happy birthdays, congratulations, roasts, etc). This funding will help us improve the core product for talent, gifters, and fans alike — all while growing the talent base and elevating our data capabilities so talent can run their Cameo businesses in a more meaningful way.

Launching New Products for Fan Engagement

Our vision for Cameo is to create the means for talent to build personal relationships with each and every one of their fans. This year, we will expand our product ecosystem beyond the core Cameo video experience with products — like Fan Clubs and Cameo Calls — aimed at delighting superfans, while helping talent build deeper connections with and manage their Cameo fanbase.

Building a B2B Business

As the consumer side of Cameo grows, so do the opportunities for brands and businesses. With this funding, we will grow Cameo for Business (C4B) with more dedicated product offerings and white glove service for brands and businesses of all sizes. As we mentioned in our 2020 recap, this is a multimillion dollar business growing at a rate of 900% YoY (without so much as a landing page until mid-December!). You can expect to see more from C4B as we tackle four core B2B segments: marketing, HR and employee engagement, sales, and events.

Rolling out the Red Carpet, Abroad

Finally, we will accelerate our efforts to build a global experience, inclusive of fans and talent in non English-speaking countries. In June 2019, we kicked off internationalization with a focus on growth in Australia and the UK. Today, nearly 20% of Cameos are purchased from outside of the US; and last year alone, we made fans smile, laugh, and cry in 178 different countries. Cameo’s talent base is spread across 138 countries around the world, but we have more work to do to ensure the experience is truly global.

Cameo’s expanding global footprint

Ready to jump on the (fully remote) 🚀? We’re hiring!

UPDATE: On April 29, 2021, we announced the addition of PayPal Ventures to our Series C investor syndicate. Their expertise will assist with international growth and payments as our platform become increasingly complex.

Cameo connects fans directly with their favorite pop culture icons via personalized video messages, live calls + direct messages.

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