Cameo Eyes Expansion into Japan with SoftBank Partnership

Partnership with SoftBank is first step in growing magical moments for Japanese fans and talent

Cameo 🤝 SoftBank

To accelerate our growth abroad, we’ve partnered with SoftBank, the leading Japanese telecommunications company. SoftBank Vision Fund 2 is an investor in Cameo, and has been wholly supportive of our vision to create the most personalized and authentic fan experiences on earth. This partnership will allow us to tap into SoftBank’s robust network to introduce Cameo’s suite of fan products to the Japanese market, and enable us to be more locally and culturally fluent. We’ll be appointing a local manager to give Cameo boots on the ground, opening up access for our global talent pool to local fans, and localizing the experience for Japanese users and talent.

Why Japan 🇯🇵

Japan is home to some of the biggest fandoms and pop culture icons in the world. Additionally, Japan is Cameo’s largest Asian market in terms of fan orders, which points to the growing appetite Japanese fans have in connecting with talent. In fact, actor and musician Kevin Woo, our most popular talent in Japan, has fulfilled more than 500 Cameos to date.



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Cameo connects fans directly with their favorite pop culture icons via personalized video messages, live calls + direct messages.